Hands-on, in-dealership coaching designed to drive results, not just theory.

With over 25 years of combined experience in the automotive industry — including 15 years as a Finance Director and 10 years in training and development — I bring a proven approach to growing dealership performance. As a third-generation automotive professional, I understand the business from the inside out.

We don’t just train your F&I team — we implement proven processes directly in your dealership. Our focus is on producing measurable results that increase profitability, strengthen compliance, and elevate the customer experience.

Real-time coaching on live deals, tailored to each manager’s strengths and opportunities.

Interactive workshops covering menu presentation, objection handling, compliance, and product sales strategies.

We help your team reduce CIT delays by tightening processes, ensuring funding packages are clean and complete, and eliminating bottlenecks that slow cash flow.

Strong lender partnerships are critical to maximizing approvals and backend profit. We work with your team to:

• Improve communication and deal structuring for better buy rates
   
• Expand lender options to fit your customer base
   
• Leverage relationships to secure faster funding and approvals
   

We evaluate KPIs such as PVR, product penetration, and funding speed to identify missed opportunities.

Training without follow-through doesn’t last. We provide structured implementation strategies to ensure new habits and processes stick long after the visit.

• 25+ years of F&I and dealership expertise
   
• Third-generation automotive professional with deep industry roots
   
• Proven track record of increasing per-deal profit and product sales penetration
   
• Focus on implementation — not just training, but measurable, lasting results
   
• Expertise in CIT management and lender relations optimization
   

1. Discovery Call – We learn about your dealership’s current F&I performance and challenges.
    
2. In-Dealership Visit – Hands-on coaching, training, and process evaluation.
    
3. Customized Training Plan – Strategies built for your team and your market.
    
4. Ongoing Performance Check-Ins – Continued support to ensure results are sustained.
    

Our clients see measurable improvements in:

• Faster funding and reduced contracts in transit
   
• Stronger lender relationships and increased approvals
   
• Higher per-vehicle retail profit (PVR)
   
• Increased product penetration across service contracts, GAP, and ancillary sales
   
• Improved compliance and customer satisfaction
   

Ready to eliminate funding delays, strengthen lender partnerships, and increase your bottom line? Let’s make it happen.

References available upon request.